Nathan Skethway   |   How To Promote a Musical   |   theatre-arts   |   March 2014

“Learning how to promote a show was probably just as much fun as being in one.”

 
The main poster for the show.
Poster featuring Danielle Weaver '15.
Poster featuring Sarah Walsh '15.
Poster featuring Alyssa Lundberg '16.
Nathan Skethway '16, PR Director of "Carrie"
 
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For Hartwick's spring mainstage production of "Carrie: The Musical", I was put in charge of the show's marketing campaign. I already had some experience with this, but never to this extent. A Hartwick show had never been marketed in such an immersive way. Through eye-catching posters, striking teaser videos, and other efforts, I was able to get the student body talking about a show we had worked hard on, as well as gain some experience in a facet of the industry I might not have been able to delve into were it not for Hartwick's amazing, supportive theatre department.

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